Reykjavík.
The next speaker at ECPR 2011 is Lance Bennett, whose interest is in connective action (as opposed to collective action). Understanding the logic of such action is important, as it may mean that political organisations need to rethink their outreach activities.

There have been significant self-organising large-scale connective actions recently – from the Arab Spring to the Spanish Indignados –, with substantial media and political successes. Collective action, by contrast, has its problems: the free rider problem, for example, which can be addressed through formal organisation (but this in turn creates problems with resource mobilisation, collective identity and action framing, and other issues).

Connective action personalises communication, by relying on loose ties and choice in affiliating with organisations and others; by building on easily shareable symbolic content; and by using social media for passing along such personalisable memes. Technology becomes a network agent that changes the game, and personalised sharing overcomes the self-interest barriers to collective actions.

Reykjavík.
The next speaker at ECPR 2011 is Barbara Pfetsch, whose focus is on media agenda building in online and offline media. She suggests that research is needed to assess the impact of the Net on public debate: how could one go about this work? There have been hopes that the Net may lead to greater public participation and deliberation; also, however, what is the discursive opportunity structure which is provided by the Net? What is the potential for new civil society actors to enter the debate, and how may they be included in the process?

What theoretical and empirical approaches may be suited to researching these questions? First, there is an elite bias in traditional mass media; they tend to exclude ‘outside’, non-mainstream actors, and the hope is that the Net removes such biases. Second, media agenda building depends on local contexts: the political system, the media system, and the constellation of current conflicts in a country, for example. How does traditional media agenda setting change because of the Internet, as new challengers make their views heard?

Reykjavík.
The next paper at ECPR 2011 is by Andrew Chadwick, whose argument is that old and new media scholars often talk past one another, and that political communication scholarship as well as Internet studies need to draw on one another’s ideas more effectively. The interrelationship between old and new media, in particular, needs to be examined more closely. This requires system-level perspectives and a conceptual understanding of power which can be illustrated empirically.

So, we need a hybrid media system perspective, recognising the technologies, genres, norms, behaviours, and organisations of all its components. Power relations between them are based on adaptation and interdependence, and actors create, tap, or steer information flows in ways that suit them.

Following on from my previous post, here’s an overview of what’s to come. And there’s quite a bit: on Saturday, I’m heading off to Europe again for a series of conferences and research workshops – many of them related to our social media research work at Mapping Online Publics.

First, my colleagues Jean Burgess, Tanya Nitins, and I will spend a week or so at the University of Münster to work with our ATN-DAAD project partner Stefan Stieglitz and his team; we’re collaborating on a project which examines the use of Twitter for brand management. The project will examine how brands perform on Twitter, and how they deal with negative perceptions and other emerging issues; it’s still in its formative stages, so expect to find out more as we get going properly!

From there, Jean and I head on to the European Consortium for Political Research (ECPR) conference in Reykjavik – a massive event, by all accounts; apparently there will be some 2500 delegates all up (hope there’s enough hotel rooms). We’re presenting a paper which examines the role of Twitter hashtags for the formation of ad hoc political issue publics: “The Use of Twitter Hashtags in the Formation of Ad Hoc Publics.” You’ll be able to follow my liveblogging from the conference here on the blog, of course.

Hello, blog – it’s been a while. I’m afraid I’ve been a bit slack in updating this site with recent events, so I’ve just made a number of rather belated additions. I’m about to head off to Europe again soon to present at a number of conferences, too (more on that in a separate post shortly), so expect the usual conference blogging again then; for now, though, let’s catch up on some recent news.

Part of my tardiness here is related to the Mapping Online Publics project, which is incredibly active at the moment. It now combines our major ARC Discovery project with a couple of ATN-DAAD-funded collaborations with researchers at the universities of Münster and Düsseldorf in Germany, as well as a CCI-internal project on Media Ecologies and Methodological Innovation. Much of our recent focus has been on social media in crisis communication, and I’ve now added a number of recent presentations to this blog: