Twitter

Now that the ICA 2023 and IAMCR 2023 conferences are over and I’m back in Brisbane with a little time before the next round of conferences (ECREA PolCom in Berlin in August, Future of Journalism in Cardiff in September, and AoIR in Philadelphia in October), I’m finally finding some time to update this blog with some new publications as well – in addition to the various conference presentations and papers I already shared in previous posts.

First, I’m really pleased to have published a conceptual article in a special issue of the Communication Theory journal that was edited by Mike Schäfer and Mark Eisenegger. Here, I’m returning to my long-standing interest in dragging public sphere theory kicking and screaming into the digital age, by outlining a number of the fundamental building blocks of the network of publics that has become our everyday reality, and identifying some of the empirical approaches we may use to study those building blocks and their interrelationships in situ. Written in late 2022, many of the examples I use to illustrate these approaches are still drawn from waning social media platforms like Twitter and Facebook, so one of the next challenges for our field will need to be to translate these approaches to new and emerging online platforms – and that will certainly also be an important aspect of my work over the coming years.

Axel Bruns. “From ‘the’ Public Sphere to a Network of Publics: Towards an Empirically Founded Model of Contemporary Public Communication Spaces.” Communication Theory, June 2023. DOI: 10.1093/ct/qtad007.

And the final speaker in this IAMCR 2023 session is Liang Lan, whose focus is on the use of moral language in climate change debate on Twitter. Such debates have long been politicised and polarised in countries like the US; the present study is interested in the different roles that participants in these debates in Twitter may assume.

The next speaker in this IAMCR 2023 session is Vaia Doudaki, who presents a discourse-theoretical analysis of Czech social media content about the construction of Europe. This is a suitable approach for the study of identities, as identity signifiers are objects of political struggle for hegemony. This builds on nineteen dimensions in the construction of the idea of Europe, and the present paper focusses on constructions of the European people and of European institutions.

The next speaker in this IAMCR 2023 session is Sisanda Nkoala, whose interest is in science journalism on social media in South Africa.

The next speaker in this IAMCR 2023 session is Khayrat Ayyad, whose interest is in how media institutions in the UAE engage with their audiences via social media. The UAE is a global leader in the adoption of digital technologies, and there are a number of state-sponsored or -subsidised media outlets across the UAE’s emirates, alongside for-profit media organisations.

And the final speaker in this packed IAMCR 2023 session on populism is Christian Wassner, whose focus is on the spread of conspiracy narratives during the COVID-19 pandemic, not least also through niche, alternative, and ‘dark’ platforms. The present project examines these ‘dark communication repertoires’ as they are employed by conspiracist groups on alternative platforms. These cannot be considered in isolation from one another, but need to be understood across actor groups and platforms within a complex social media environment.

The next speaker in this IAMCR 2023 session is Pablo Ortellado, whose interest is in the segregation of Brazilian political communities on social media during the Bolsonaro presidency. The network analysis literature offers two major approaches to measure this, focussing either on both the separation and internal cohesion of clusters, or solely the separation of clusters, and the former seems to align more with definitions of polarisation that focus both on increased separation between and increased cohesion within polarised groups.

The final IAMCR 2023 session for today is one that also contains a couple of presentation from my current Laureate Fellowship project, but we start with Frederic Guerrero-Solé, whose focus is on political polarisation on Twitter in Catalunya and Spain. It’s important to study cases like this because polarisation research remains so dominated by studies of the bipolar US system, which simply don’t translate well to anywhere else.

The next speaker in this session at IAMCR 2023 is Svetlana Bodrunova, whose interest is in dynamic polarisation in online discussions. She notes that polarisation has often be confused with the idea of echo chambers, but that our methods have generally overlooked the dynamics of polarisation. A better approach to understanding the idea is to use the concept of cumulative deliberation, which recognises that opinions form online through the gradual accumulation of posts and engagement.

The next speaker in this IAMCR 2023 session is Franziska Thiele, whose focus is on what communication scholars are saying on Twitter, and on whether this reflects different styles in international research communities. The principal focus here is especially on the ICA and IAMCR communities on Twitter.