Social Media

It’s Wednesday in Brisbane, and I’m at the P³: Power, Propaganda, Polarisation ICA 2024 postconference at the QUT Digital Media Research Centre which I co-organised with the wonderful Jessica Gabriele Walter, Anja Bechmann, and Daniel Kreiss; we start our first plenary session with Florian Primig.

Up next at the ICA 2024 conference is Svetlana Bodrunova. Her study emerged from a research project that sought to examine the transnational communication by migrants from the same countries of origin, which found global cooperation between female Russian-speaking bloggers with migration backgrounds during the COVID-19 pandemic, about global issues and agendas; these might be understood as transnational publics.

Up next in this final ICA 2024 conference session is Niklas Venema, whose focus is also on counterpublics. These have become a key concept for analysing polarised and fragmented communication environments in hybrid media systems, with the focus initially mainly on empowering counterpublics that support marginalised communities, while more recently we have also needed to theorise far-right counterpublics that require a further adaptation of this concept.

The final (yay, made it!) session at this ICA 2024 conference starts with the wonderful Wiebke Loosen, whose work is interested in the reconfiguration of the public sphere; she points out that even two decades ago Peter Dahlgren already pointed out that ‘the’ public sphere is actually plural, and consists of a wide range of various overlapping publics that are interconnected and networked in various ways.

The final speaker in this ICA 2024 conference session is Jisoo Kim, whose interest is in the shaping of communication flows about Ukraine across English, French, and German communities. Such efforts are part of information warfare, aiming to win the battle for public opinion and perception; Russia, in particular, is employing state media and troll armies to disseminate its propaganda about the causes and progress of its war against Ukraine. More recently, this has also include nuclear threats, rhetoric, and diplomacy.

The next speaker in this ICA 2024 conference session is Sarah Holland Levin, presenting on the politicisation of social justice discourse. This focusses on the uses of the term ‘woke’, which has been co-opted by bad-faith partisan actors even though it was originally created by Black community actors to encourage political attention and engagement. Today, it is used in conservative culture wars against social justice activism.