Social Media

The final presenter in this AoIR 2024 conference session is Marc Tuters, whose focus is on the Russian weaponisation of digital diplomacy in the context of the full-scale invasion of Ukraine. Russian propaganda media like RT and have largely been banned in Europe, but Russian embassy and diplomatic accounts continue to operate with impunity on social media platforms (even though they do not have any right to diplomatic immunity here), and this project gathered data on these embassies’ posts from Telegram.

The next speaker in this AoIR 2024 conference session is Richard Rogers, whose interest is in the concept of ‘coordinated inauthentic behaviour’ on Facebook. The term was introduced by Facebook’s Head of Cybersecurity Policy Nathaniel Gleicher in 2018, and has evolved substantially since then: from a generic definition of groups of pages or people working together to mislead others it was sharpened to a more narrow focus on the spread of ‘fake news’ for strategic purposes.

The next speaker in this AoIR 2024 conference session is Marloes Geboer, whose focus is on ambient misogyny, distrust, and anti-press sentiment on Twitter. She is interested especially in the British ‘partygate’ scandal, which illustrates journalists’ growing entanglement with societal issues and topics on social media. Some 1500 #partygate tweets also targetted the BBC political journalist Laura Kuensberg, who was rumoured to have been present at the illegal parties held at 10 Downing Street during the COVID-19 lockdowns.

The next speaker in this AoIR 2024 conference session is Elena Pilipets, whose focus is on pro-Russian propaganda content on TikTok. TikTok establishes publics for imitation and amplification, and this has enabled a new form of ‘ampliganda’ (amplified propaganda) that thrives on affect and attention.

The final AoIR 2024 conference panel that I’m attending today is on ambient amplification, and starts with an introduction by Marloes Annette Geboers and Elena Pilipets, who introduce foregrounding of the background, platforms and Web environments, embodiment and materiality, modulation of attention and affect, and more or less coordinated engagement as they key dimensions of such ambient amplification.

The post-lunch session at the AoIR 2024 conference that I’m in is on historicising the far right, which clearly is a much-needed activity under current circumstances. We start with Kevan Feshami, whose interest is in white nationalism. White nationalist groups are themselves engaged in producing a narrative of their own history, in order to then be able to encourage their followers to be, or become, what they think their historical identity ought to be.

The next speaker in this AoIR 2024 conference session is Bruns Paroni, whose focus is on information campaigns on social media in post-Bolsonaro Brazil. Her work builds on our QUT research into destructive political polarisation, which amongst others identifies a breakdown of communication as a symptom of such destructive polarisation.

The next presentation in this AoIR 2024 conference session is by Constantin Paschertz and Christian Schneider, whose focus is on populist German politics on TikTok in the Bavarian state election in 2023. The use of social media in political campaigning is not new, of course, but German parties have tended to be hesitant to use TikTok for this – out of concerns about the Chinese ownership and dubious data practices of the platform.

The second speaker in this AoIR 2024 conference session is the excellent Sally-Maaria Laaksonen, whose interest is in the intersection between platforms and politics. There have now been several years of critical discussion around this troubled intersection, and a growing legitimacy crisis four such platforms. Much of this is related to electoral politics, especially as platforms are now widely used to talk about election – and to intervene in electoral politics in legitimate and illegitimate ways.

The next session at this AoIR 2024 conference is on elections, and starts with a paper by Carlos Entrena Serrano, whose focus is on the use of TikTok for political and social issues content. He begins by noting that social media were initially advertised as a space for social connection, but with the move to a video-first social media experience this has shifted considerably towards the algorithmic curation of content experiences for users.