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Echo Chambers and Filter Bubbles

More Updates: ECREA 2021 and More Writing on 'Filter Bubbles'

Here’s the next instalment of my blog posts as I continue to work through my backlog of research updates – it’s been a big year, and it looks like there will be a fair few further posts to come. In this one I’ll focus on the European Communication Conference (ECREA), which was held online in September this year.

My own major contribution was another paper on the myth of ‘echo chambers’ and ‘filter bubbles’, reviewing the evidence and debunking the simplistic claims about the damaging effects that these phenomena are supposed to have. Here’s a video of the presentation, and more details are at the link below.

Axel Bruns. “Beyond the Bubble: A Critical Review of the Evidence for Echo Chambers and Filter Bubbles.” Paper presented at the European Communication Conference (ECREA) conference, online, 7 Sep. 2021.

I’ve expanded on this discussion in a new book chapter in the excellent new collection Hate Speech and Polarization in Participatory Society, edited by Marta Pérez-Escolar and José Manuel Noguera-Vivo – many thanks to them both for the invitation to contribute a chapter. This provides a condensed version of the argument against ‘echo chambers’ and ‘filter bubbles’, and instead encourages us to look for the other, social and societal rather than technological factors driving hyperpartisanship and polarisation. (I’ll have more to say on the research agenda required to do so in a future post.) Here’s the book chapter as a pre-print, and the full book is now also available:

An Update on Recent Presentations

Last week I posted a round-up of the latest publications from my QUT DMRC colleagues and me, listing nine new journal articles and book chapters from our various research projects – investigating mis- and disinformation sharing (in general, and related to the COVID-19 pandemic), analysing the dynamics of polarised online discourses, debunking the idea of echo chambers and filter bubbles, mapping social networks, and examining the evolution of journalistic practices.

This week, I’ll do the same for some of my and our recent presentations. As opportunities for in-person events remain very limited under the current circumstances, most of these have been online – but one small benefit from this is that more of them take the form of recorded videos rather than slides only. Here’s the research we’ve talked about recently, then – click on the various links below to see the full slides, videos, and paper abstracts:

First, a few weeks ago I’ve had another opportunity to outline the key arguments of my 2019 book Are Filter Bubbles Real?, in a talk to the Media Futures research centre in Bergen, Norway. My sincere thanks especially to Hallvard Moe for organising this.

Axel Bruns. “Are Filter Bubbles Real?” Invited presentation to Media Futures Research Centre for Responsible Media Technology and Innovation, Bergen, Norway, 16 Apr. 2021.

In another European presentation, I also had the opportunity to present a keynote on my COVID-19 disinformation research with Edward Hurcombe and Stephen Harrington to the PolKomm 2021 conference organised by the Weizenbaum-Institut in Berlin – many thanks to Christoph Neuberger for the invitation. I presented this in German, and I don’t think there’s a video recording of the presentation; here, though, are the slides at least:

A Round-Up of New Publications

Without in-person conferences to liveblog, this site has been a little quiet recently. But that doesn’t mean that there isn’t any news to report – so here is the first of a number of posts with updates on recent activities. First of all, I’m very pleased that a number of articles I’ve contributed to have finally been published over the past few months – and in particular, that they represent the results of a range of collaborations with new and old colleagues.

The first of these is a new book chapter led by my QUT Digital Media Research Centre colleague and former PhD student Ehsan Dehghan, which provides a useful update on his and our current approach to discourse analysis. Building on Ehsan’s work for his excellent PhD thesis, the book chapter connects a detailed methodological overview with the conceptual approaches of Laclau and Mouffe, exploring the presence of agonistic and antagonistic tendencies across a number of case studies. The chapter was published in the third volume in Rebecca Lind’s Produsing Theory book series, which in its title also draws on my concept of produsage, of course.

Dehghan, Ehsan, Axel Bruns, Peta Mitchell, and Brenda Moon. “Discourse-Analytical Studies on Social Media Platforms: A Data-Driven Mixed-Methods Approach.Produsing Theory in a Digital World 3.0, ed. Rebecca Ann Lind. New York: Peter Lang, 2020. 159–77. DOI:10.3726/b13192/20.

A second new article results from another collaboration with a former PhD student, Felix Münch, now a postdoctoral researcher at the Hans-Bredow-Institut in Hamburg. Building on the work Felix presented at the 2019 AoIR Flashpoint Symposium in Urbino, this article in Social Media + Society outlines a new approach to mapping the network structure of a national Twittersphere, offering a pathway towards generating some critically important baseline data against which observations from hashtag- and keyword-based studies may be compared.

Münch, Felix Victor, Ben Thies, Cornelius Puschmann, and Axel Bruns. “Walking through Twitter: Sampling a Language-Based Follow Network of Influential Twitter Accounts.” Social Media + Society 7.1, (2021) DOI:10.1177/2056305120984475.

Third, I’m also very pleased to have made a contribution to a new article in Digital Journalism by Magdalena Wischnewski, a visiting PhD scholar supported by the RISE-SMA research network coordinated by Stefan Stieglitz at the University of Duisburg-Essen. Caught up in the travel disruptions caused by the COVID-19 pandemic, Magdalena spent rather more time with us at the QUT DMRC than we had planned, but happily we were able to put this extra time to good use and investigate the motivations for sharing hyper-partisan content (in this case study, from InfoWars) on Twitter.

Are Filter Bubbles Real? (WSU 2019)

Digital Humanities Research Group

Are Filter Bubbles Real?

Axel Bruns

  • 22 May 2019 – Digital Humanities Research Group, Western Sydney University

The success of political movements that appear to be immune to any factual evidence that contradicts their claims – from the Brexiteers to the ‘alt-right’, neo-fascist groups supporting Donald Trump – has reinvigorated claims that social media spaces constitute so-called ‘filter bubbles’ or ‘echo chambers’.

Understanding the Diverging Dynamics of Conspiracy Theories on Twitter

The final speaker in this AoIR 2019 session is QUT DMRC PhD graduate Dr. Jing Zeng, whose focus is on the automated dissemination of conspiracy theories on Twitter – including suggestions that celebrities like Justin Bieber, industry leaders like Mark Zuckerberg, and royals are actually shape-shifting lizards; that planes spread mind-controlling chemtrails; that the Earth is flat; or that the California wildfires were started by a new energy weapon created by the U.S. government.

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